Blog Advertising In Adgitize & CMF Ads And Customer Service
Posted by
eli
on 2/22/10• Categorized as Consulting
As a blogger you need to advertise your blog to create awareness to your target readers, generate visitors to your site and, in the face of countless other blogs in the blogosphere galaxy, to make your blog stand out from the rest.
cmf ads
When you choose which ad network you must use to promote your blog, it is important to know that the effectiveness of the network in relation to your ad can be measured by the following three (3) criteria:
1. Price
2. Reliability, e.g. your ad runs smoothly and without interruption 24 hours a day, 7 days a week, until it is completed
3. Customer service
To advertise my blog I’ve been using Project Wonderful, CMF Ads, Adgitize and, until 3 days ago, Entrecard.
However, based on various surveys, among the popular advertising networks for bloggers these days are Adgitize and CMF Ads, or CMF Ads and Adgitize, in any order.
The two above-named networks are popular because of their price, reliability and customer service, as I’ve also found out, as follows.
1. Price
CMF Ads. A network ad costs $ 10.00 in CMF Ads, and is good for 30 days. It runs on 669 publisher blogs, assuming all publishers approve your ad. CMF Ads has comprehensive stats on cost per thousand views or impressions (CPM), cost per click (CPC), no. of clicks, and page views.
Aside from its network ad, CMF Ads has also campaign ads where an advertiser can choose to put adverts on any publisher blogs, starting from $ 0.01 for one month.
Adgitize. A network ad in the Adgitize costs $ 14.00 for 31 days and runs on thousands of publisher blogs on a random rotation, assuming publishers don’t reject your ad. Adgitize provides stats on ad views and daily click stats.
2. Reliability
Adgitize. Just recently, Adgitze web server and ad servers experienced meltdown for three (3) days from January 24-26, 2010. As a result, all of the ads of the advertisers did not run on those days.
CMF Ads. CMF Ads was designed to handle much more traffic than it currently receives. Aside from the code performing well, the site runs on a specially-configured dedicated server that is routinely updated.
CMF Ads takes its service very seriously and its operating philosophy is based on prevention (identifying and addressing potential issues before they bring the site down), rather than cure (having to credit people for downtime).
As a result, since it started operations on October 2008 it has not experienced any server meltdown.
3.Customer Service
Customer service is a must for any business that deals with clients. Both Adgitize and CMF Ads have excellent customer service – one that deals with routine inquiries and complaints from or disputes with customers.
CMF Ads. It has a superb customer service, as queries, complaints, reports from members are answered as soon as possible, sometimes within an hour.
Adgitize. Adgitize has excellent customer service. For example, after its servers meltdown was resolved, Adgitize has compensated all advertisers for ads that were not showing on its network for 3 days, by adding 7 days to the ad expiration dates to all active ads in the system.
Adgitize Admin Ken Brown even apologized personally to all members for the server problems.
Conclusion
Customer service is the core in any business, for the reason that the customer is king.
As the famous management thinker Peter F. Drucker, the guru of management said: “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”
NOTE: This is NOT a sponsored post on Adgitize and CMF Ads.
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I agree both CMF and Adgi offer the best customer service, which is why I am a fan of both. I am however, only advertising on the Adgi network for now, and I am very happy with the results. Ken Brown from Adgi is also very helpful and the response I’ve received to date for all my problems and issues have been dealt with immediately. Adgi is my number 1 choice for now but CMF comes a close second!
I haven’t tried CMF ads but maybe it is time. I have tried Adgitize but only gave it one month’s trial so should try it some more. I am going to do some more research. Thanks for this information on both. And thanks so much for visiting our blog. You might learn something from cats. LOL.
I use only one service now and it is CMF . They have by far the best service in regards to reliability. Both Adgitized and CMF have wonderful customer service. You can’t go wrong with either of these two fine services,
I use both, and am happy with the results, and although I get a lot more traffic from Adgetize of course a lot of that has a high bounce rate. Although the requirement that the page load completely before the click is counted helps ensure that people at least take a quick look at what is there. As my poll some months ago indicated, people are looking at content to some extent. And with CMF, they only click if the ad draws them in.
Hi eli, I advertised with Adgitize for a month and was happy with the results, but I haven’t checked out CMF yet. If you and my friend Glenn at MOB are happy with it, it sounds like something I should check out.
@Eli – Excellent post. But, I had to laugh at a couple of what I feel are key issues. One, I missed the disclaimer on the post where you tell the reader that you are a moderator and writer for CMF Ads. Minor point but one that now that you are working for them, it may be important after each of your posts on CMF Ads or any of their competition to let readers know your position.
Second, I liked the comment about prevention versus service after the fact. Based on this article it appears that CMF Ads has 1/10th or less of the members and publishers that Adgitize has. In the world of scalability on the net, only 10% of the traffic of another site is a whole different ball game. It becomes a scale of logarithms in amount of work that a web server and database server are processing.
Did you know that better comparision ad networks for CMF Ads would be Ad Toll, Project Wonderful, and many other ad networks that work on a pay per click basis? Check the Alexa scores to see the real traffic for these different but similar model ad networks. Especially look at the scores from 2009. A real eye opener.
Can you tell me the reason why CMF Ads went to pay per month and is moving away from the PPC model it had for over a year? (No traffic might be a first suggestion.) We won’t know if a CMF Ads Meltdown will occur until they get the traffic Adgitize gets and now that they are using the Adgitize Business Model they have a chance to see if their servers will scale or not.
Anyway great article keep up the wonderful writing that you do.
Ken, CMF Ads never had a PPC (pay per click) model. Our original goal was allowing people to advertise selectively, instead of your ad going on sites you didn’t want to advertise on. However, as we grew, it became clear that advertisers wanted network ads, so that’s why we developed them.
Many of the blogs we deny have widgets from Adgitize and EC on them. In a small number of cases I sent you an email to notify of this. But we can’t be expected to police everyone’s network. We have rejected close to a couple of thousand blogs.
We also looked at the stats provided by Alexa. We may not have the most traffic, but our site traffic (at cmfads.com) has a lower bounce rate, and the highest time on site out of CMF, EC and Adgitize.
Our tests suggest that we can grow, but you’re right, we don’t know until we get there. However, it is always a good idea to look at why an issue occurred, and what can be done to prevent it from occurring in future. This is true regardless of the size of the site. Load testing is one way to see how a feature will perform under pressure.
@Ben – Let me say, that the guys at CMF Ads are some of the smartest people on the internet. And I will be the first to say that you personally, Ben, are the nicest person on the internet.
I think you will agree that our models are different. I am not surprised that your web site bounce rates are lower. If an advertiser is looking at multiple blogs to place their ads on individually then you will see more pages viewed per user. Our model is simpler since from the onset we chose the run of network model. This requires less pages that a member has to view to place an ad.
Since forming Adgitize we have always looked at ways to prevent problems from occurring. Our goal has always been about prevention and our January problem was not a load problem. My original comment on this blog was to again stress that Eli is now working FOR CMF Ads and as such he should be placing a disclaimer on this blog when he writes articles that place CMF Ads in a good light or any article about advertising competitors.
Nice site, nice and easy on the eyes and great content too.