Blog Advertising thru Entrecard, Adgitize and CMF Ads: A Comparison
As a blogger I believe in blog promotion and advertising, to generate readers and visitors to my blog.
After all, what is the use of publishing content without readers? A reader is to a blog as water is to a plant. Each is useless without the other.
For the past month I tried advertising my blog in Entrecard’s Sponsor Ads, CMF Network Ad, and Adgitize. The three are the popular and major ad networks in blog advertising. How do they refer visitors to bloggers-advertisers? Which is the most effective ad firm among and between the three?
I purchased a 31-day network ad in the Adgitize from August 1 to August 31, 2010 for $ 14.00. My ad runs on about 5,000 Adgitize publisher-member blogs on random rotation 24/7 for 31 days.
I also bought a 30-day network ad in CMF Ads for the same period for $ 10.00. My ad runs on about 800 publisher blogs, also on random rotation 24/7 for 30 days.
At the same time, I purchased a full network ad (Sponsor Ad) from Entrecard for $ 10.00 on August 19, 2010 and it ended on August 30, 2010, upon reaching 40,000 impressions or views on EC’s 40,000 user blogs, also on random rotation.
Traffic, Page Views and Clicks
After the expiration of my adverts on Adgitize, Entrecard and CMF Ads, the following are the statistics provided by the three ad networks:
1). Adgitize: 1541 clicks $ 0.009 cost per click —-
2) Entrecard: 197 clicks $ 0.04 cost per click 40,169 impressions or page views
3) CMF Ads: 434 clicks $ 0. 02 cost per click 331,971 impressions or page views
Google Analytics Stats
However, my Google Analytics stats for the period August 1 – August 31, 2010 has different report, as follows:
Top Traffic Sources:
1). Google / organic 2,234
2). Adgitize.com/referral 1,181
3). CMFAds.com/referral 714
4). (Direct) /(none) 330
5). adn. Entrecard.com/referral 144
Could there be clicks or visitors that Google could not track but, however, Adgitize, Entrecard and CMF Ads were able to record? Even then, it is not disputed that my respective advert in the three ad networks has brought visitors to my blog.
Value of Advertising
To my mind, the value of putting advertising in Adgitize, Entrecard and CMF Ads is blog promotion and branding. In the face of countless millions blogs in the blogosphere, advertising aims to promote your blog and make it stands out from the rest, and enabling your avatar or ad image recognizable.
In addition, advertising brings in readers, as proven by the stats from the 3 ad networks.
Which of the 3 Ad Networks is Best?
It depends on your objective in advertising. Adgitize, Entrecard and CMF Ads have their own respective strengths and weaknesses. In my case, I can say, based on the results, that Adgitize is best, followed by CMF Ads, then Entrecard, in that order. This is from the yardstick of cost-effectiveness, cost per click, per thousand impressions or page views and in generating visitors.
*source of image: blogwealth.net
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