Effective Sales Tips For Everybody: Say It Now –Use The Present Tense
Posted by
eli
on 5/13/10• Categorized as Business Advice
We all sell, at one time or another.
We sell ideas to our teachers to get good grades. We sell ourselves to our girl friends or boyfriends using our own individual unique styles to get their “yes”. 
We sell ourselves to prospective employers to get hired, by dressing well during the interview and answering questions convincingly. We sell ideas to our bosses to get that much needed promotion. A philosopher once said that life is a matter of selling.
Even bloggers sell spaces on their blogs to ad firms.
To be effective in selling ourselves, our product or service, use the present tense.
Why? Because the present tense sounds more immediate, realistic, and convincing.
Thus, in addressing a potential customer with the implied immediacy of the present tense, you are addressing him (or her) as if he is already the satisfied owner or buyer of what you have to offer, reasons Sales & Marketing Management.
So avoid: Instead use:
* Your profit will be higher. *Your profit is higher.
* We shall test the process. * We test the process
* This new spray will * This new spray fits very
fit very well into well into your existing
existing range. range.
*My blog will have traffic. *My blog has traffic.
*My product will meet your needs. *My product meets your needs.
It is only by using the present tense that we can be convincing in promoting our selves, our ideas, our product or service, making us effective salesmen or saleswomen as we make our daily living and live our life.
I like those ideas. Sure makes sense to be positive and in the present tense. Makes everything so much more believeable. Will sure give that a try.
Excellent points, Eli. The subtle things we do to communicate in a sales situation can be very dramatic. Your point about the present tense sounding more immediate, realistic, and convincing is right on the mark. I might add that it also allows the customer to “envision” the final solution. Seeing themselves benefiting from the product or service can be a powerful ally in a successful sales process.
Best regards,
Dave
awesome idea I will try this trick
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I can really relate on this one=) that’s marketing sales line would definitely help you to convince and make the buyer believe on what your saying, you need to get their attention and trust so they will listen and let them make a decision with no option, and that’s to buy/get what your offering. Thanks! nice post.
I can really relate on this one=) that’s marketing sales line would definitely help you to convince and make the buyer believe on what your saying, you need to get their attention and trust so they will listen and let them make a decision with no option, and that’s to buy/get what your offering. Thanks! nice post.
nice post. thanks.