Five No-nonsense Tips to Improve Your Business
Playing with the big boys means that business owners have access to a larger customer base and the potential for faster growth and larger profits.
However, being a smaller player in the big leagues means that small to mid-sized businesses have to do more with fewer resources in order to keep up with larger companies and establish their place in customer’s minds.
Good marketing advice is a critical part of improving your business strategy. While business owners are sometimes unwilling to spend money unless they’re purchasing something tangible in relation to their business, paying for expert marketing advice is as important an investment as hiring quality employees. In the long run, good marketing can only help increase your sales and build your brand.
A well-run, efficient company will, of course, be more successful than one in which the skilled workers are bogged down with chores like data-entry and record keeping.
A highly-skilled worker’s time is expensive. The hours they, and you, spend on tasks like handling payroll and keeping up on ever-changing tax law could be better spent on delivering high-quality products and services to your customers. Hiring an umbrella company to handle some of your record keeping and administration duties frees your staff to concentrate on more important tasks – such as growing your business.
Employee training not only builds value for your company, it also saves you time and money. Peter Schultz once said: “Hire character. Train skill.”
As a small-business owner, you’ve already gone through the process of screening and hiring quality people. As your business grows, it makes more sense to offer your staff training, to keep their skills fresh and current and to stay competitive as an employer. Your staff is your biggest investment, and training helps ensure you’re getting the most for your money.
Social media should be part of a solid marketing and advertising campaign. Business is about relationships, and those relationships, in a global economy, are largely built through electronic communications. Building a network helps you create focused marketing that reaches a target audience.
Depending on the type of product or service your company offers, and whether you have the time, interest and skill available, a blog can be a powerful tool for building an online identity that your customers can relate to. Don’t have time or inclination to write and keep up on a blog? Consider hiring a freelance writer. A small investment can bring big returns.
An online presence needs a foundation. A Facebook page is a great way to reach out to your customers, but to be taken seriously in today’s market it’s important to have a website.
The design doesn’t have to be complicated, but it should include contact information, including a phone number customers can call for service and a physical address, if applicable. If your site includes sales, the electronic shopping cart should be readily accessible. Everything about your online presence should be directed toward making the customer experience a positive one.