Business Sphere

Business Advice, Entrepreneurship, Consulting, Real Estate

Five No-nonsense Tips to Improve Your Business

More than ever before the increasingly global marketplace is allowing small to mid-sized businesses to compete on a more level playing field with the large companies.

Playing with the big boys means that business owners have access to a larger customer base and the potential for faster growth and larger profits.

However, being a smaller player in the big leagues means that small to mid-sized businesses have to do more with fewer resources in order to keep up with larger companies and establish their place in customer’s minds.

Good marketing advice is a critical part of improving your business strategy. While business owners are sometimes unwilling to spend money unless they’re purchasing something tangible in relation to their business, paying for expert marketing advice is as important an investment as hiring quality employees. In the long run, good marketing can only help increase your sales and build your brand.

A well-run, efficient company will, of course, be more successful than one in which the skilled workers are bogged down with chores like data-entry and record keeping.

A highly-skilled worker’s time is expensive. The hours they, and you, spend on tasks like handling payroll and keeping up on ever-changing tax law could be better spent on delivering high-quality products and services to your customers. Hiring an umbrella company to handle some of your record keeping and administration duties frees your staff to concentrate on more important tasks – such as growing your business.

Employee training not only builds value for your company, it also saves you time and money. Peter Schultz once said: “Hire character. Train skill.”

As a small-business owner, you’ve already gone through the process of screening and hiring quality people. As your business grows, it makes more sense to offer your staff training, to keep their skills fresh and current and to stay competitive as an employer. Your staff is your biggest investment, and training helps ensure you’re getting the most for your money.

Social media should be part of a solid marketing and advertising campaign. Business is about relationships, and those relationships, in a global economy, are largely built through electronic communications. Building a network helps you create focused marketing that reaches a target audience.

Depending on the type of product or service your company offers, and whether you have the time, interest and skill available, a blog can be a powerful tool for building an online identity that your customers can relate to. Don’t have time or inclination to write and keep up on a blog? Consider hiring a freelance writer. A small investment can bring big returns.

An online presence needs a foundation. A Facebook page is a great way to reach out to your customers, but to be taken seriously in today’s market it’s important to have a website.

The design doesn’t have to be complicated, but it should include contact information, including a phone number customers can call for service and a physical address, if applicable. If your site includes sales, the electronic shopping cart should be readily accessible. Everything about your online presence should be directed toward making the customer experience a positive one.


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3 Comments

  1. An awesome business tips. I particularly like the role of social media in business, especially Facebook. Thanks for this kind of valuable tips- really a no-nonsense guides.

  2. @ Roland, thank you for your comments. I appreciate feedback from my readers like you.

    Indeed, social media plays an important role now in business, particularly in marketing and on reaching target market. Before, or at least 15 years ago, social media is unheard of.

    This shows how the internet changes our lives and how we manage things. That is why managers, both for profit organizations and for non-profit, must always update their knowledge and skills, for them to adapt to changing environments where their businesses operate.

    Failure to adopt to changes will be fatal to business and organizations.

  3. It’s actually a nice and useful piece of info. I am satisfied that you simply shared this useful info with us. Please keep us up to date like this. Thank you for sharing.

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