Four Steps To Effective Keywords For Your Business Blog to Get High Search Engines Results
Posted by
eli
on 4/29/10• Categorized as Consulting
As bloggers looking for traffic, it is important to realize this fact – that search engines are the only constant and continuing source of traffic to your blog, and it’s free.
 image source: www.sltechgroup.com/blog One of the important ways by which you can make your blog get high search engines ranking, or even on Page One of search engine results page (SERP) every time people browse the web related to your niche is links. That is why when you write your blog post, use keywords. Why keywords? The reason for this is that when people search the web, they do it in keywords. In short, keywords add strength to the title of your post and topic, thus improving your blog’s visibility through search engine optimization (SEO). A very good article on how to use keywords is found in the recent Axandra newsletter. According to Axandra, before you use a keyword in your blog post, ask yourself the following questions:
As you can see, the products and services that you offer are the least important. A person with a headache might not now that the Shiatsu that you offer will help them. They even might now know what Shiatsu is and if they know it, they might not be able to spell it properly. The same applies to all other services and industries. For that reason, it is important that you focus on the first three points before using your products or services in the keywords. 1. What problems can your product or service solve? In this example, the problem that your product or service can solve is a headache. Create a list of words that describe the problem: headache, racking headache, migraine, vicious headache, splitting headache, megrim, constant headache, etc. 2. Which questions do potential customers ask? People type different things in Google’s search box when they try to find a solution to their problem. Here are some real queries that have been done on why does my head hurt
The problem that your product solves creates certain circumstances (fatigue, temper, concentration problems). Address these circumstances in your keyword phrases. The problem can also be connected to another factor (for example migraine and pregnancy). Create keyword phrases that are related to these factors. 3. Can you offer unusual solutions? Most people will take a pill when they have a headache. In this example, you offer a solution that many people don’t know about (Shiatsu). The following phrases would work for you:
The unusual solutions that you offer can also be used in your AdWords ad copy and on your web pages. For example, you might create web pages around the following topics:
4. Which products or services do you offer? Of course, you should also use the names of the products and services that you offer in your ads and SEO campaigns. In this example, this would be: shiatsu, shiatsu massage, etc. When you try to find new keywords, tell a short story that describes the problem and the solution: “A person has a racking headache. The person cannot concentrate because of that headache and the person is tired. Instead of taking a pill, there can be other solutions. That solution is my Shiatsu service.” By doing this, you’ll find many keywords around which you can create new web pages and Pay Per Click ads, according to Axandra. |
Those are a good way to figure out the keywords. I have written them down and will see if I can follow those rules. It is hard when ones niche is so popular. But not complaining, just have to figure it out .
Have a great week end.
Well, Eli, I certainly have not been attempting much keyword activity in my blog lately. It seems if I follow the advice you have here I should be able to attract some more visitors to my log. I can always count on your blog for useful information. Thanks!
Just want to say what a great blog you got here!
I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!
Thumbs up, and keep it going!
Cheers
Christian,