Business Sphere

I have been asked by two member-users of Entrecard why I put a “No Sponsor Ads” sign on my ad image.

100% Ad Views vs. 85% Ad Exposure

The reason is simple. I wanted to give my fellow bloggers and members of Entrecard who advertise on my blog “Business Sphere” FULL VALUE  of their hard-earned entrecredits (ec).

By “full value” I mean maximum exposure or 100% ad views for 24 hours while the ad is running on my widget. This translates to an ad views of 800-1,000, considering that my blog has 800-1,000 daily visitors.

This is to distinguish from the 85% ad exposure when there’s Sponsor Ads because the remaining 15% is reserved to the sponsor ads which also run on the widget 15% of any given time.

However since the ec advertiser paid for the full value of the ad price, it is only fair and just to give 100% exposure for the ad.

Sponsor Ads Is Needed For Entrecard’s Survival

I have no quarrel with Entrecard’s Sponsor Ads. It is part of EC’s survival as a blogging network. To stay afloat, EC must generate funds and revenue to pay for its maintenance and operating expenses, including server expenses which are expensive, plus a healthy return for the owner’s investment.

This is the reality, and every blogger must accept this fact. There’s no such thing as a free lunch. Somebody has to pay for it.

Respect For Bloggers Who Are Against Sponsor Ads

At the same time, I also respect other EC users who are against Sponsor Ads because they are entitled to their own opinion.

But having trained in economics and business, I know the harsh realities in the market place – that any entity that does not generate enough revenue to pay for its costs cannot survive and will simply collapse. That’s includes Entrecard as a business firm and a blogging network.

Entrecard’s Sponsor Ads is similar to a blogger accepting advertisements on his/her blog, like ads from Google Adsense, CMF Ads, Adgitize, Project Wonderful, etc. The purpose is to monetize traffic to earn income.

Signs For EC Sponsors

Entrecard calls a blogger who opted out of Sponsor Ads by subscribing to it and paying $ 5.00 monthly or $ 48.00 for 1 year as “sponsor”.

To identify those Entrecard “sponsors”, EC gives a Star to the user’s ad image in the Campaign section, plus a notation in the member’s profile page as “This blog is an Entrecard sponsor.”

On these blogs you will get 100% airtime for your ec-paid ads because all the sponsor ads have been removed from their widgets.

Blogs With Stars

Aside from Business Sphere, I saw on December 8, 2009 the following blogs with a Star in their respective ad image in the Campaign:

The Ad Master

One World Realty

SpicyBugz World

Comedy Plus

Maitri’s Heart

Maitri’s Journal