Google Caffeine: How Will It Affect Your Page Rank And Search Results Ranking?
Posted by
eli
on 12/12/09• Categorized as Consulting
Since about 90% of the search engines traffic come from Google, how will the new Google Caffeine affect your blog’s ranking in Google search results page once it goes live after the holidays?
image from newsgooglelatest.wordpress.com
Equally important, how will Google Caffeine affect your blog’s Page Rank?
If you are blogging for money or livelihood, has an online store, an internet marketing blog, or just blogging for a hobby, it is important to know how Google Caffeine will affect your blog and blog monetization activities in the net.
Google Caffeine is the name given to Google’s new search engine index that is going live after the holidays. It seems that Google Caffeine will be more than Google’s regular updates.
According a recent Axandra newsletter, the new Caffeine will probably be a major overhaul of the calculations that Google uses to rank web pages.
What is going to change?
As of the moment Google has not yet revealed the details of its Caffeine.
However, the following factors might play a larger role in Google’s next index:
1. Website speed. If you have a slow loading blog, it might not get high rankings on Google.
2. Broken links. If your blog contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
3. Bad neighborhoods. Linking to known spammers and getting a lot of links from known spammers is not good for your rankings in Google’s current algorithm.
4. The over-all quality of your blog. Google new algorithm probably will take a closer look at the over-all quality of your website. It is not enough to have one or two ranking factors in place.
How To Have Good Ranking in Google Search Results And Page Rank
As always, to have good ranking in Google’s new algorithm it is important to have the following:
1. Good quality content with keywords optimized for search engines (search engine optimization)
2. A good website design with clear navigation
3. Good inbound links
4. A low bounce rate
How Can You Take Advantage of the new Google Caffeine Index
To increase the chances that your blog will get good rankings in Google’s new index, you can do the following:
1. Remove all spam elements from your web page. Anything that might be considered spam can and will have a negative effect on the position of your web pages.
2. Check your blog’s design and the navigation of your website. The navigation should be easy to understand and your web pages should easily parseable by search engine spiders.
3. Get links from social bookmarking sites.
4. Check your links. You should not link to websites or blogs that look like spammers. It is better to focus on selected quality links, instead of as many links as possible.
If you follow the tips above, your blog will be in a good position when Google’s new index will be online.
If a lower bounce rate is going to become a factor now- what will happen to Entrecard traffic? Will you still be using it?
@SG Entrepreneur, very good question for the thousands of EC members who are dependent on Entrecard for their daily traffic, with the attendant high bounce rate.
The best way is to develop other alternative traffic sources, aside from Entrecard. Search engines traffic is free, steady, and available anytime 24 hours a day, but admittedly it requires a lot of work on good quality content, indexing of blog, SEO work, and linking to good sites.
Whether the bloggers will still use EC traffic if Google penalizes them because of high bounce rate depends on their blogs’ needs and preferences. Some don’t care about Google page rank and SERP, all they want is traffic, whether or not quality, targeted or not.
Looking forward to seeing just how it will effect all of my different websites, mainly my Press Release blog as that one gets indexed by Google news as well so will be interesting to see what happens.
do i need to register before I can have my rank? i am almost a year but i didn’t have any rank yet!
This is interesting – I’ll have to wait and see what happens. I think Google updates their algorithms every few years to keep all the Black Hatters out there guessing. Too many people build websites JUST to rank number one in Google, not by building a quality site that will naturally bring them to the top of google.
Hopw EC doesn’t hurt me. I’d hate to have to leave.
Take care-
Sheila
How does google know your bounce rate?
@ Gil, you don’t have to register your website to Google to have a page rank. Google spiders index websites’ pages it can find in the web daily and add it to its data base.
I know of some 3 month-old blogs with a PR 1 and I also know some 1 year old or more blogs with zero PR. Google has algorithms to measure your page importance, take note, page, and not the whole blog or website– depending on how many good sites linking to it.
The more sites linking to your blog’s particular page, the more it is important to Google, and it is one of the factors for giving it a page rank. Again, a page rank is given to a page in your blog, and does not refer to your whole blog.
@ Brad, Google spiders which index your blog pages daily has a way of knowing your bounce rate,
We know that bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert.
Alexa also knows your bounce rate. Just try to go to Alexa and enter your blog’s URL and in an instant it gives you your bounce rate.
Did you just say “low bounce rate?” The trouble with this, you cannot really prevent , modify or change it unless you take out Entrecard and Adgitize. This is how our blogs, specially with the higher Alexa , but have a higher bounce rate due to Entrecard and Adgitize, this will be undeniably unpreventable. If we take away Entrecard and Adgitize, then we will probably have a higher chance in Google’s caffeine.
Wow…nice informations and tips. I’ve just knew about google caffeine from this site. I’ll follow your tips, i think it’s very usefull to raise my PR. Thanks
I would recommend not to get obsessed with pagerank. Google pagerank is just a irrelevant measure. What really matters is actually getting traffic and conversions. I have a PR4 site with just a few backlinks about 30. All sources are good but it does not have any traffic, why? because it needs authority and authority is not given by page rank.