Business Sphere

I have been posting here that search engines traffic is the only source of free and steady traffic to your blog.

Talking about search engines, what usually comes to mind is Google, which industry experts said accounts for about 80% of the total search engines traffic.

image source: www.technobuzz.ne

So, how do you optimize your blog on Google search engine?

Recently, Google’s Matt Cutts gave an interview in which he revealed some things that will help you and webmasters to better optimize your blogs and websites — meaning, how to get high ranking on Google search results page.

The following are the most important things that Matt Cutts said in the interview, as also published in Axandra:

1. The more relevant links you have, the more pages of your site will be indexed

Matt Cutts said that the number of pages that Google indexes from your website is roughly proportional to the PageRank of your website. That means that more pages of your website will be indexed if your website has many inbound links.

Google does not have an indexation cap, i.e. they will index all pages of your website if you have enough inbound links. Remember that the PageRank that Google uses in its ranking algorithm is not the PageRank that is displayed in Google’s toolbar.

2. Slow servers can cause problems

If Google can only crawl two pages at any given time due to a slow server, Google can set some sort of upper bound on how many pages they will fetch from that host server. This can be a problem for websites that are hosted on shared or slow servers.

3. Duplicate content can cause problems

“Imagine we crawl three pages from a site, and then we discover that the two other pages were duplicates of the third page. We’ll drop two out of the three pages and keep only one, and that?s why it looks like it has less good content.”

As mentioned above, Google will index your web pages based on the PageRank of your pages. If you have duplicate content, some pages of your website will be discarded and you’ll waste ranking opportunities.

4. Affiliate pages don’t get high rankings

If a website is an affiliate website that is very similar to other pages (only with a different logo, etc.) then this page won’t get high rankings.

If Google detects an affiliate link than this link won’t pass any PageRank power.

5. Low quality pages can cause problems

“If there are a large number of pages that we consider low value, then we might not crawl quite as many pages from that site, but that is independent of rel=canonical.”

If you have a lot of web pages with thin content then Google might stop crawling your website. Matt Cutts also suggested that it might help to be wordy:

“You really want to have most of your pages have actual products with lots of text on them.”

6. Google does not like paid links

Matt Cutts said they Google doesn’t want advertisements to affect search engine rankings.

They might put out a call for people to report more about link spam in the coming months. Matt Cutts said that Google “does a lot of stuff” to try to detect ads and make sure that they don’t unduly affect search engines.

If you want to get high rankings on Google, you should use search engine optimization methods that lead to lasting results. Don’t try to cheat Google.