Business Sphere

 Part II of A Blogger’s Proven Tips To Generate Traffic To Your Blog By Maximizing Your Ads In Other Blogs

     Many bloggers commit a cardinal mistake of just doing little or nothing at all to make their blogs known. They just hope that once they have already launched their sites, traffic will just follow as a matter of course.

     What many bloggers did not know is that a blog is a business and, that being so, it requires business strategy and tactics to make it successful. One of the proven business strategy is the advertising tactic – designed to promote your blog to your target readers.

     This means you must purchase an ad space or advertise in other well-known or established blogs. By this I mean blogs that have already more visitors and subscribers and high page viewers compared to your blog. By putting your ads in the popular blogs, there’s a likelihood that their many loyal readers and unique daily visitors can see and click it which will direct them to your own blog.

     Based on my experience, there are four ways to effective advertising to maximize your ads and, therefore, optimize clicks through your website to generate traffic. These are the following:

     1. Selection of the blogs where the widget is strategically located. This means when you advertise in the other blogs, you must choose a blog with a widget above the fold or at the top, either on the left or right side of the webpage.

     Do not place your ad in a blog if the widget is located down below or near the footer. Chances are, the probability that your ad will be seen by the readers is slim, as people will have to scroll down all the content before they find your ad. This is a waste of money, unless you have a lot of money to waste in such kind of low impact advertising.

     2. Better and attractive ad design. It is best to have a graphical ad. Make it attractive and eye-catching so that the readers will be curious to click it. Your ad is your blog’s brand or image. It makes a statement about you, and tell the readers what it is all about.

     So, if your blog is about internet marketing, do not use an ad image representing a crocodile, as some bloggers do. Or if you are in a lifestyle category, your ad image must reflect something that connotes or evokes a picture of a lifestyle that you want to communicate and share to your readers, and not an image of a lizard or a lion, like the ads of some bloggers.

     If you are not getting good results (click to your blog) from your ad, then you have to change it after a week’s time of daily monitoring. Google Analytics and Alexa are two of the best traffic monitors.. Some ad designs just don’t perform. It is better to have at least 3 ads and learn which one works best for you.

     3. Use a proven ad size. An ad size with a 125×125 pixels is the industry standard, the kind that the Adgitize Ad Network, Entrecard, CMF and Project Wonderful use. You can also make a banner type, or even a size bigger or even smaller than the 125×125, but then you will have difficulty finding an ad companies within which to advertise.

     4.  Do a prior due diligence on the blogs where to put advert on. In putting your ad, you must also check first the traffic of the blog, the cost per click (CPC) or cost per thousand impressions (CPM). Select a blog with at least 100 visitors a day. CMF Ads has the stats on each blog within its members network, while Project Wonderful has also the same stats, plus the geographical data and the referring sites the visitors are coming from.

     Promoting your blog is not the same as publishing a good quality content and updating it regularly. But unless your blog has daily traffic, all your good quality posts are nothing. It is only by generating traffic to your blog by maximizing your ads in other blogs that will make your readers appreciate your good content, making them your loyal visitors and subscribers.