Is Your Blog Ready for the Yahoo-Bing Search Results?
Posted by
eli
on 7/28/10• Categorized as Consulting
Last week, Yahoo announced that the organic search results on Yahoo will be powered by Bing beginning in August/September 2010. Yahoo is already testing Bing results on some search result pages.
source of image: cleancutmedia.com
Thus, it is important to adopt to this development, considering the fact that search engines traffic is the only source of continuing and steady traffic to blogs, and it is free.
Is the Yahoo-Bing change relevant to your blog?
According to the latest comScore data, Yahoo and Microsoft sites had a combined search market share of 31.6% in June 2010. Google has currently 65% of the total search share.
Yahoo sites had 3.2 billion search queries and Microsoft sites had 2.2 billion search queries in June 2010. That’s a total of 5.4 billion search queries in one month.
If your website or blog is listed for the right keywords in the Bing results, you will get a lot of website visitors that are interested in what you have to offer.
Getting visitors from Bing will also make your website or blog less dependent on Google.
How to optimize your web pages for Bing
According to Axandra newsletter, optimizing your web pages for Bing is not much different from optimizing your web pages for Google.
Just like Google, Bing requires optimized web pages and good inbound links if you want to see your website on the first search result page.
The difference is the weight that Bing puts in the different ranking factors. Things that work well with Google might not have the same effect on Bing and vice-versa.
Axandra offers some tips that will help you to get the best possible results for your website:
1. Optimize some pages of your website for Google and other pages of your site for Bing. By targeting the exact algorithm of a search engine, you increase your changes of getting listed on the first result page.
2. Do not optimize the same page for more than one keyphrase. It is much better that a web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.
3. If possible, optimize each page of your website for a dedicated search engine/keyword combination. The more targeted the optimization, the more likely it is that the web page will be listed in the top results.
Is your blog now ready for Yahoo-Bing search engine results?
This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!
Whew, Eli! I always get some useful info when I check out your blog. I wasn’t aware of the Yahoo-Bing Search results, but have a lot of work on my blog to prepare for that. Thanks!
Hi Eli!
Decades ago. I relied on Yahoo Advanced Search. I would have never switched from Yahoo, until Google search made it impossible not to.
I find everything on Google. Bing can say their search is more defined. It is not. It’s a lazy search and they say less is more. It is not.
In lieu of the fact I will try anything internet search once, I will let you know if I ever see a difference.
Kimmy!
it was very interesting to read businessphereconsulting.com
I want to quote your post in my blog. It can?
And you et an account on Twitter?
i still frequently use Google despite the appearance and popularity of the Bing search engine:’”
Although Google still has about two-thirds of the search engine market, competition will make them improve. I read somewhere that visitors from Bing had a somewhat higher click-through rate on advertising, which is what matters. I still prefer Google for my own web searching.
i would have to say that Google is slightly better than Bing search engine”,;
the bing search engine seems to be a great competition to google;;,
well, you can never get wrong wether you use Bing or Google, they are both very good search engines “”