A fellow blogger asks me: “How did you get your blog to be on page 1 of Google search results?”
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The question is nothing new. Many bloggers and webmasters have been wanting to get listed on the first page of Google’s search engine results page (SERP).
Why Google SERP? It is because estimates have it that Google accounts for about 80% – 90% of all search engines traffic to blogs and websites.
In addition, as a blogger I believe that search engines traffic, especially coming from Google, is the only source of free and steady traffic to your blog.
Actually I have already published a post on this topic sometime ago. Based on my experience, getting listed on the first page of Google SERP is a function of four (4) factors. Of course, there are other factors, but I think the following four (4) are the most important.
Content is king. To get high on Google search rankings, it is important to have good quality and updated content.
This is so because everytime Googlebot, the web crawling robot,crawls your website pages, it collects documents to build a searchable index for Google search. The more updated your content is, the more it is added to the Google index by which search results are taken.
To be able to get high rankings on Google, it is also necessary to have a niche –the specific class of readers and subscribers with their own needs for information, knowledge and data, who regularly visit (patronize) your blog and read your content.
If your blog is a hodge-podge or mixture of unrelated topics and offers articles taken from “free articles” sites, or a private label rights that can be found on dozens of other blogs, then it won’t get high rankings on Google SERP.
So, what’s the solution? Simple. You publish a unique or high quality content, and have a niche. This way, the pages of your blog are related, since Google always wants to show relevant sites in the search results.
For example, if your niche is business, don’t publish unrelated topics such as celebrity gossips and write about photography. Focus on your blog’s niche.
Links are small routes leading to your website, and the more links you have, the more visible is your blog in search engines.
Thus, when people type in a search relating to your content or blog title, it is possible for your blog’s uniform resource locator (URL) to be exposed even if the search results may be revealing another website housing your link.
Therefore, link building is necessary. However, if you regularly publish unique and good quality content posts in your blog, you will be able to generate links with other websites and blogs.
Another technique to build your links is to comment on other good blogs and include your URL in your comment. This will not only increase your visibility to Google and Yahoo! for example, but will also contribute to improving your page rank.
In short, the more links point to your blog, the more chances that your blog gets positions in Google’s search results. However, as I’ve previously discussed in my other posts, the links to your blog must be from trusted sites, and not from porn or gambling sites, for example.
When you write your post, use keywords. Why keywords? The reason for this is that when people search the web, they do it in keywords.
For instance you want to go for a vacation in Singapore and you want to stay in a budget hotel. So you want to search for keywords, like: “Singapore budget hotels.” You don’t just search for hotels or for Singapore.
In short, keywords add strength to the title of your post and topic, thus improving your blog’s visibility through search engine optimization (SEO)
In conclusion, these four are the important factors that influence the position of your blog in Google’s search results.