Business Sphere

     Since many blogs just decay and eventually die, and since everyday there are some 175,000 blogs being born, how do you make your blog competitive and stay longer in the blogosphere?

     There are six secret ways to make your blog competitive and strong:

     1. Specialize. Don’t be content of posting unrelated topics, from travel to photography to food, to Twitter to Facebook to Google Adsense, to the latest celebrity gossips and what have you. I have seen many blogs which are like these, and the owners are wondering why they have no or little traffic and why their ads produce very little revenues. (represented by cost per click or cost per thousand impressions).

     Specialize by create your niche. Once you have created a niche for your blog, don’t forget to let your readers and subscribers understand the difference between what you and the competition are offering.

     2. Provide quality content posts as perceived by the readers. The quality of your articles is what the readers say it is, and not how you perceive it to be. You may believe that your blog and your posts are the best there are in the blogosphere, but if the people are not reading, then what’s the use? 

     3. Link up. A good blog has linkages or links with blog directories. The reason is obvious. A blog directory functions like a telephone directory. If your blog is not listed there, chances are people don’t have any idea that you exist.

     4. Be unique. Being unique means your blog has distinct qualities that make it stands out  from all other blogs. It also means your blog looks different because of its special characteristics.  In short, don’t copy the layout of many blogs which look like Christmas trees with ads all around in different shapes and colors, which even results to very slow loading. 

     5. Be close to your readers. Listen to your readers’ comments and feedbacks, and acting on what you hear. Without the readers your blog has no reason for existence.

     6. Become reader-focused. Blog for your readers. It’s your readers who provide you with the traffic, generate your ads revenue by their clicking and reading your ads, and by buying your online store, if you have one.

     Implementing these six secret ways, which are actually management and business principles in practice, can make your blog survive and become successful in the blog marketplace.