@ Business, Thanks for visiting and commenting.

@ Dave, my respected blogger-friend and the expert blog reviewer, thanks for your wonderful and thought-provoking comment and sharing. I am always enriched by your thoughts and ideas.

As always, an informative and thought-provoking post.

Company culture is an amazing dynamic in an organization. It’s nothing that can be “taught” but it is something that is “learned” – learned through the great example you provided.

I might offer another perspective to complement your thoughts. There is a form of company culture that is difficult to impart on the individual. That is a unified understanding and sense of purpose for the company’s primary mission. The importance here is that if everyone is pulling in the same direction, much can be accomplished.

My example is an often cited story about when President Kennedy visited NASA during the space race. Whether it is true or not, it is an excellent example of how important it is that all employees understand the mission – and that it is indeed possible. When President Kennedy came upon a janitor sweeping in a hallway, he asked the janitor what his job was. The janitor reportedly responded, “Mr. President, I’m here to help put a man on the moon.”

I believe everyone at NASA truly knew “the mission.”

Keep up the good work.

Best regards,

Dave

But why focus only on IBM. What about other companies? Don’t they have company stories worthy to share also to communicate their company cultures?

Your blog is an awesome read, though.