Things You Can Do To Remove Bad Business Publicity From Search Engine Results
Posted by
eli
on 5/28/10• Categorized as Business Advice
What would you do if your business or company has a bad publicity, negative blog post, or unfavorable comment and that publicity, blog post or comment appear in search engine results page?
 image source: infoireland.wordpress.com/2009/03 Certainly a bad publicity, blog post or comments from customers appearing in search engine results will have negative impact on your company or business and results to damage of your reputation or image. No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. Some customers might write negative comments about your business or company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site. What will you do if web pages with negative comments appear on Google’s first result page for your company name? Axandra newsletter has this six tips on what to do: 1. Fix the problem If people write negative reviews about your company, the first thing that you should do is to fix the problem that caused the negative review. 2. It doesn’t hurt to ask Send the webmaster of the web page with the negative review a polite e-mail and ask for removal of the negative comments. Many webmasters will cooperative if you explain the issue. 3. Give web pages with positive comments a boost If the webmaster does not want to remove the negative view, find websites that contain positive comments on your site. Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results. 4. Ask for testimonials from happy customers If you receive positive feedback from customers, ask them to write a review on CustomerReview.com, Epinions.com or similar sites. 5. Add your website to company wiki pages Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia. These Wiki pages will also appear in the search results when someone searches for your company name. 6. Make sure that your own website tops the search results If your own website comes first for your company name, then most people will click on your link and don’t look further. Removing negative comments from the search engine results, according to Axandra, take some time. It’s best to avoid negative experiences at the outset by providing high quality products and good customer support. |
Early on we had someone badmouth CMF Ads because I had changed all their comments on my blog to nofollow, after I caught them stealing content from one of my articles. They then wrote a misleading article and used negative words in the title. Despite being on a no-name blog with no readers, comments, or backlinks, Google seemed to love that article. It would stay #3 in search results no matter how many positive articles were written. Google foolishly does this on purpose to create balanced search results. SEO hacks are well aware of this, and exploit it. You can write about any topic, create a title like “Is Eli’s Business Sphere a Scam?”, and suddenly you appear at the top of the search results for “Eli’s Business Sphere ”
We tried a number of solutions, some of which you mention in your article. Encouraging positive reviews, addressing the issues even if they were complete lies, even writing Google itself. In the end that negative article can’t even be found if the first 10 pages of search resuslt today, after being so “important” that it was #3 for over a year. Removing negative publicity takes time. Just remember, most people won’t google your blog’s name. Ranking for “business” and “advice” is much more important than ranking for “Eli’s Business Sphere ” The damage from a negative article has is less than you think.
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Great post…It is very informative knowledge how we can remove bad comments from search engines results pages..It will be very helpful point for SEO Professional….Keep it up…Thanks..