Business Sphere

Business Advice, Entrepreneurship, Consulting, Real Estate

Why a Website is Vital in Business Today?

Businesses that have not established an online presence yet should act now and fast.

Why? Studies have shown that having a website is vital in doing business as it contributes to increased sales and customers.

Even if you have already set up a physical store, it is still a must today to create a website where active internet users can find out about your business as well as your products and services. Keep in mind that a great number of consumers nowadays use the internet to search for information that can guide them in making decisions about purchasing their needed products or services.

A survey in the U.S. showed that 78 percent of internet users do product research online. What this means is that your business website has a great chance of being searched regardless of geographical location.

There are many benefits to having a website particularly if you’re an entrepreneur, whether doing business as a single proprietor or with a partner. Regardless of the type of site you have, it’s a huge advantage to being easily found online compared to not having a site at all.

Your market reach widens when you’re online. In short, more people are made aware of your business offerings. It’s not limited to those within your region or country but your business has a potential of attracting an international market. You may even consider selling your products abroad in the future when people start asking about it and you can do that right on your own website.

The low cost of setting up a website and maintaining it onwards is another major reason why you need to be online.

There are free platforms available that you can use to create a site if you have some technical background. You don’t have to make a complicated design because what counts is a simple layout design that’s easy on the eyes and most importantly, have quality content to attract visitors.

You may also seek the help of a friend who has the technical know-how for this purpose but at a fraction of the cost normally charged by professional web developers.

What you will be spending on in establishing your internet presence is the hosting of your site through a third party. Being online requires you to have a unique website url or web address that will make you easily searched by people. The web address (e.g. www. mybusiness. com) should reflect what your business is all about, should be short and easy to remember.

So don’t underestimate the importance of a website to your business. It’s worth the investment.

About the guest author:

Teresa Te is a freelance blogger who writes business-related posts and contributes to various sites. She regularly writes for sageretail.

* source of image: halsteaddesign.net


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3 Comments

  1. This is a very good article about having a website to establish an online presence on the world wide web. I agree that to be competitive in today’s business, a website is a must.

  2. The article is an eye opener for me. You see, i am a resort operator, with a good seaside resort complete with facilities, with a white sand beach front. However, until now, I have resisted having a website, because I felt it is of no use for my business.

    Now I am convinced to have a website for my resort, to promote further my business online. Thanks for sharing this valuable tips.

  3. I would like to thank the admin of this wonderful website for publishing this kind of business advice. Good tips for me.

    By the way, I am into fast food business. I think it’s now time to have my own website.

    Your website Business Sphere is really a great resource for valuable business tips and advice, and free of charge! Thank you again.

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