Business Sphere

Are you blogging for money and livelihood? Do you have an online business or into internet marketing? Or are you blogging as a hobby or for self-expression?

image from traffic-mavericks.com/tag/traffic-maverick

Whether you are blogging for money or as a hobby, you have the same concern – blog traffic. Otherwise, if you don’t have daily visitors to your blog, then what and for whom are you blogging for?

So you want a steady and constant traffic daily? Maximize the utilization of search engines!

The search engines, as distinguish from your visitors coming from ad networks referrals as a result of your advertisement, is one of the most effective ways of directing targeted traffic to your blog – and it’s free of charge.

That is why visitors coming from search engines,  known as organic traffic, is also called free traffic. People arrive to your blog as a result of their search, by typing in a keyword or phrase when they are looking for information, knowledge, news, or do research.

These people come to your website because the keyword or phrase that they typed in a search is relevant to your blog’s content, and because your blog had been optimized for search engines, or search engine optimization (SEO).

When your blog has been optimized for search engines, especially Google, Yahoo! and MSN Bing, your site shows up in the first or second pages of the search engines result page (SERP) and gets click-through to your site from the searcher.

Therefore, why should you focus on search engines to drive traffic to your blog? There are three (3) basic reasons, as follows:

1. Free Traffic. Traffic from search engines, as mentioned, is free. As such,  you don’t have to pay for the traffic, unlike in blog advertising and promotion in ad networks like Adgitize, Project Wonderful, or even in Google Adsense, AdBrite and BidVertiser, where you have to spend money to get traffic.

2. Targeted traffic, because the readers came to your blog based on their key word searches, which is actually in your blog content.

3). Auto-pilot traffic. Traffic from search engines is passive, in that your visitors come to your blog without you doing something about it, and regardless of where you are and what you’re doing.  This means  you don’t have to do viral marketing, send e-mails, or blog advertising.

It is noteworthy that everyday millions of people search the web using search engines for information, acquire knowledge, or just to read. So, all you have to do is to post good quality or unique content in your blog and update it regularly, at least thrice a week and search engines will do the rest to provide you with the traffic.

To summarize:  traffic from search engines is the only source of constant and steady traffic, the kind that is of quality, not drop and run or click and run traffic. As a blogger it is important that you know how maximize it, to boost your daily visitors and grow your blog.