Search Engine Optimisation takes a lot of time and money and sometimes, even spending a lot of money doesn’t bring you proper results. You also have to depend on SEO specialists to improve the ranking of your website. But how will it be if you could yourself master SEO tips and tricks and boost your website ranking? Well, here we are with some do-it-yourself SEO tips that will not only help you to save a lot of money but will also bring you good results.
Improve your title tags: Your title tags may have a huge impact on the search engine ranking of your website. This is especially important in case e-commerce platforms. Carefully check out all the title tracks of your web page and make sure that the title track is relevant to the content that you post on your website. In case you see any discrepancy, you should immediately make changes to the title tag. You can also try to include relevant keywords in the title tag of your website. You can get to know which keywords are relevant for your website by using your serp checker account.
Learn about keyword research: The most important aspect of search engine optimisation is keyword research. You need to know what keywords are all about and what role they play in determining your search engine ranking. You should try to use keywords in the important sections of your website. There should be keywords present in the titles and meta descriptions as well. You can also take the help of keyword research tools like Google Keyword Planner to identify relevant keywords. Also, make sure that your website is not overcrowded with keywords. Otherwise, it will deteriorate your rank.
Understand your competition: If you really want to perform well on search engines, you need to identify who your competitors are. This will help you to understand what exactly you are lacking and how you can improve your performance. In order to understand your competition, you need to find out which websites are performing well in your particular niche. Competitor analysis will help you to understand the marketing strategies of your competitors. This will give you an insight into what exactly they are doing and how you can outperform them.
Map keywords: Keyboard mapping is the technique by which you try to understand what exactly your consumers want and what search phrases they use regularly. You should map keywords to each page on your website. You can create a spreadsheet containing all the critical pages and map unique primary and secondary keywords to each of them. You may visit our website to know how to run a report of your own. You can also take the help of long-tail keywords to increase your search engine ranking.
Optimise your website: Google has the habit of prioritising optimised websites that are properly optimised. There are different ways by which you can optimise your website to give it a good rank. You should update the content on your web pages every now and then. The content should have relevant keywords. You can also create new pages with graphics, video and audio. You should also launch keyword-rich sections in your web page regularly.
Post content regularly: You should post content regularly on the pages of your website. Until and unless you post new blogs regularly, your users will not feel connected to your website. Try to post unique content on a monthly basis. You can also use product videos and illustrations in your post. This will add value to your content and your users will also be more interested in visiting your website.
Build a proper social media network: Social media will allow you to connect with your audience. That is why you need to nurture your relationship with your customers by being a part of social media platforms. When you become a part of a social media platform, your products and services become visible to a large number of people. As a result, your website traffic increases. Your popularity will also gradually increase in a very short while your rank will also improve.
So, these are some of the easiest ways by which you can build a SEO strategy for your business. You can also visit our website to know more about some of the most recommended SERP tools.