A good food truck design is the basis of the business you are going to start. You can attract or repel your customers on the basis of the exteriors of the truck. The design of the truck should be psychologically attractive. Before customization of the truck, you have to answer these questions:
- What will be the menu?
- What equipment will I need?
- What is my budget?
After answering these questions, it will become easy to make decisions about the customization.
1. Start with the Foundation
The foundation of the truck is its size, price, its type, and target market places. These things will affect the design and layout of the truck. So, you should start from here. You have to consider these things when planning to start this business. You can design your own food truck or appoint a company for customization.
2. Layout and Functionalities
Layout and the functionalities are directly related. You have to choose a layout that is highly efficient and easy to use. So that all the functions can be performed easily. There are four primary considerations while designing the layout.
- Kitchen equipment according to your cuisine. That can be the fryer, ovens, or specialized equipment. However, they should be easy to use and handle.
- Storage solutions that include custom shelves and compartments. These are compulsory as you need to store your ingredients, utensils, and other cleaning items.
- Preparation area for cooking, chopping, and assembling the food dishes. This should have a little larger space to handle all the operations efficiently.
- The service area should be functional. So that customers can communicate easily and quickly. There should be a big window for the service area.
3. Design of Interior
The Interior should have a logo and a particular colored background that can become the symbol of your brand. Three main things in the interior should be designed to create a unique and attractive interior.
- Logo and interior design
- Comfortable, foldable, and space-saving tables and chairs
- Lighting that includes LED strips and pendant lights.
Moreover, you can have a sound system to provide a unique and exciting experience to your customers.
4. Exterior Aesthetics
Before customizing the exterior, you have to consider the things given below:
- The exterior should be unique.
- It should be easily recognizable.
- Consider the place where you will park your truck.
- Everyone can spot it easily.
In this way, you will make your food truck not only attractive but also memorable. Your customers will easily spot your truck next time. So follow the tips given below to make its exterior beautiful:
- Use a vehicle wrap with vibrant, bright colors. Play with human psychology. Use those colors which have more focus and are easily recognizable.
- Use an awning and canopy for shade and protection from rain.
- Use unique graphics to make the food and price list prominent through special tricks.
In this way, you can customize the exterior of your food truck.
Conclusion
While customization of the truck, you should not ignore the safety and protection. You should follow all the rules and regulations for health and safety purposes, such as fire codes, sanitation, and ventilation.
