Nothing is “special” when you say successful business, but only the marketing strategy it uses. You may see other companies have boomed, but you don’t see anything special. How do they make it?
The secret is to widen the reach of potential customers. Knowing the target audience is the first step. To broaden the reach of the target audience, use the little red book social media.
The little red book marketing
The Little Red Book marketing is a distinctive lifestyle-based social commerce with the combination of:
- scope of a social media channel
- e-commerce capabilities
The marketing style is focused on the lifestyle of the people. It is based on the current situation of how people react to social media. The marketing strategy has been an important force in premium and luxury brand marketing. The marketing strategy has been seen as a prime marketing channel.
It captivates a wealthy and young urbanite audience to make it the way for premium and luxury brands. The content of the marketing strategy has a strong focus on the premium position brands. The content contains popular overseas brands to get stronger engagements.
The interface of the marketing app
The marketing app has a very similar interface to IG. The user can upload 3 to 6 pictures. You can add text descriptions. The content style of the app has lots of emojis and persona.
The content distribution is algorithm-driven. The users will get engaged with content through:
- like
- bookmark
- Share
- private message
- comment
The impact of brand marketing
Brand marketing has a huge impact on the consumer purchasing process. It can build various advantages:
- Awareness. Brand marketing is a great channel for discovering new brands.
- Interest and desire. The brand marketing continued to push relevant content based on the browsing habits of the users. The book is a good channel to make multiple consumer brand encounters. Some users used the book to read reviews about the product they plan to purchase.
- Action. The users go to the e-commerce platforms when making a purchase. The app has a native store system where the majority of brands have open stores on the marketplaces where they can increase traffic.
- Loyalty. Once the users are converted into customers, creating the best channels for closer relationships with customers is through a messaging app. When a loyal customer wants to share product reviews and advocate your brand, the customer can post comments on the app.
