Chances are, if your business is already growing, you’re familiar with the basics of digital marketing. This essential marketing technique will help put your business on the map (or search engines), and convert visitors to your business’s site, into customers. Alongside this, digital marketing helps you strengthen your brand, and find the best customers to suit your industry niche.
Improving your rankings with the help of an SEO agency, building up your mailing list, and great web design are all tried and tested methods of digital marketing. But, with so many digital marketing strategies touted by ‘experts’ as the best option, how do you find what works for your business? This post details the basics of three simple, but very effective and often overlooked, digital marketing strategies you should consider for your business.
1. Invest in Research
This first digital marketing strategy that you should not overlook, entails researching your target market, and finding the best keywords to reach out to them. Although it may take some time to conduct this research before you can apply it, it’s worth investing in it to get a better idea of how you can improve your existing digital marketing.
Developing a buyer persona through researching your potential customers, and what they want and need, means you can optimize your other marketing to target them. This also strengthens your branding, and helps you create a standardized experience for all visitors to your site.
In terms of keyword research, a Dundee SEO agency can help you find high volume, low competition keywords to use on your business’s blog. This will help push you up in the search engine rankings, as well as target the exact customers who are searching for your products or services.
2. Use a Range of Social Media
When it comes to digital marketing through social media, Instagram, Facebook, and Twitter are the big three. But, while it’s definitely worthwhile to build your presence on these sites, don’t forget that leads can come to your site from just about any and all social media.
Creating a company page on LinkedIn will direct people who are interested in your business toward your site. However, LinkedIn also offers you the rare opportunity to browse for other businesses in your industry. This can help you scope out your competition, as well as build links and partnerships with key individuals who can assist with your digital marketing.
Alternatively, the incredibly popular question and answer site Quora, is an underutilized tool for businesses. Not only can you add the link to your site in your bio, and answer questions related to your niche, or about how to use your specific products. After you have built up a reputation on Quora, you can add the link to your site in your answers, and generate traffic. Quora also gives you the option to find out what your customers are saying about you, thanks to the increasing number of reviews that are requested by Quora users.
3. Consider Video Marketing
You can place video marketing on your business’s site, or upload them to your social medias, and create a presence on YouTube too. Video marketing is a great way to give customers insight into your brand, and encourage them to form a personal connection to your products. Some great things to include in your digital marketing might be staff stories, product demonstrations, customer testimonials, or a break down of the production processes you use. Videos increase the time a visitor spends on your site, and if you include a call to action, they can be more effective than paid advertising. If you don’t know where to start, hiring an editor can help you transform raw footage into beautiful branding and marketing.